This case describes Google’s history, business model, governance structure, corporate culture and processes for managing innovation. He checked Google recent strategic initiatives and the threats they pose to Yahoo, Microsoft and others. It also asks what Google should do next. One option is to stay focused on the core competence of the company, ie, developing superior search solutions and they make money through targeted advertising. Another possibility is to branch to new arenas, for example, b … Read more »

This case describes Google’s history, business model, governance structure, corporate culture and processes for managing innovation. He checked Google recent strategic initiatives and the threats they pose to Yahoo, Microsoft and others. It also asks what Google should do next. One option is to stay focused on the core competence of the company, ie, developing superior search solutions and they make money through targeted advertising. Another option is to branch out into new arenas, for example, build Google into a portal like Yahoo or MSN, Google extended role in e-commerce about search to include facilitating transactions a more active role as an intermediary (like eBay), or challenge Microsoft its position on the PC desktop by developing software to compete with Office and Windows.
«Hide

from
Benjamin Edelman,
Thomas R. Eisenmann
Source: HBS Premier Case Collection
21 pages.
Publication Date: Jan 28, 2010. Prod #: 910036-PDF-ENG
Google Inc. HBR case solution