Describes Google’s history, business model, governance structure, corporate culture and processes for managing innovation. Google reviews recent strategic initiatives and the threats they pose to Yahoo, Microsoft and others. Asks what Google should do next. One option is to stay focused on the core competence of the company, ie, developing superior search solutions and they make money through targeted advertising. Another possibility is to branch to new arenas, for example, to build in a Google por … Read more »

Describes Google’s history, business model, governance structure, corporate culture and processes for managing innovation. Google reviews recent strategic initiatives and the threats they pose to Yahoo, Microsoft and others. Asks what Google should do next. One option is to stay focused on the core competence of the company, ie, developing superior search solutions and they make money through targeted advertising. Another option is to branch out into new arenas, for example, build Google into a portal like Yahoo or MSN, Google extend role in e-commerce about search to a more active role as an intermediary (like eBay) facilitating transactions include, or challenge Microsoft its position on the PC desktop by developing software to compete with Office and Windows.
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from
Benjamin Edelman,
Thomas R. Eisenmann
Source: Harvard Business School
12 pages.
Publication Date: Feb 15, 2010. Prod #: 910032-PDF-ENG
Google Inc. (shortened) HBR case solution