In 2002, Dakota Bank is large retail area considering how difficult it should be to promote the company’s online banking service. A recent advertising campaign seems to have significantly increased enrollments in online banking, but it is unclear whether the bank will continue to act in promoting incentives for online subscriptions. Contains data that force students to consider the impact of adding a new low-cost channel (Internet) on consumer behavior, this analysis raises questions … Read more »

In 2002, Dakota Bank is large retail area considering how difficult it should be to promote the company’s online banking service. A recent advertising campaign seems to have significantly increased enrollments in online banking, but it is unclear whether the bank will continue to act in promoting incentives for online subscriptions. Contains data that force students to consider the impact of adding a new low-cost channel (Internet) on consumer behavior,. This analysis raises the question of whether the new channel is, in fact, reduce the cost to serve customers
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from
Frances X. Free,
Youngme moon,
Hanna Rodriguez-Farrar
Source: Harvard Business School
17 pages.
Release date: 07 August 2002. Prod #: 603011-PDF-ENG
Great Dakota Bank: Online Banking HBR case solution

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