Hewlett-Packard Greeley Hard Copy Division is the market leader in the production of desktop flatbed scanners for personal computers. The Division has been working to develop a portable scanner product for the last five years, with mixed results. The new general manager, Phil Faraci, faces mounting pressures on the flatbed scanner markets, but also with a new technology that introduced the potential to be a breakthrough for portable scanner must be. Faraci has to decide whether or not to pursue th … Read more »

Hewlett-Packard Greeley Hard Copy Division is the market leader in the production of desktop flatbed scanners for personal computers. The Division has been working to develop a portable scanner product for the last five years, with mixed results. The new general manager, Phil Faraci, faces mounting pressures on the flatbed scanner markets, but also with a new technology that introduced the potential to be a breakthrough for portable scanner must be. Faraci has to decide whether or not to pursue the new portable technology, and if so, how the organizational structure to the successful product development, where it failed in the past.
«Hide

from
Michael L. Tushman,
Daniel B. Radov
Source: Harvard Business School
15 pages.
Release Date: 03 July, 2000. Prod #: 401003-PDF-ENG
Greeley Hard Copy: Portable Scanner Initiative (A) HBR case solution