Case provides confidential information for students in the role of Green Mountain Coffee Roasters (GMCR) executives in a negotiation to license technology from Keurig, a startup that has developed an innovative “part pack” coffee brewing solution developed. The negotiations to determine the license fees by Keurig, GMCR, must bear the investment is paid, and determine whether GMCR secures exclusive distribution rights for the Keurig system.

Case provides confidential information for students in the role of Green Mountain Coffee Roasters (GMCR) executives in a negotiation to license technology from Keurig, a startup that has developed an innovative “part pack” coffee brewing solution developed. The negotiations to determine the license fees by Keurig, GMCR, must bear the investment is paid, and determine whether GMCR secures exclusive distribution rights for the Keurig system.
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from
Thomas R. Eisenmann,
Shikhar Ghosh,
James K. Sebenius
Source: exercises
3 pages.
Release Date: 9 December 2011. Prod #: 812103-PDF-ENG
Green Mountain Coffee Roasters: Confidential Information for negotiations with Keurig HBR case solution