The Board and management of Swissair were challenged in a new way, after the country decided in 1992 to the accession to the European Economic Area. Swissair had to remain globally competitive, or run the risk of always been an insignificant regional airline that it no longer operated under the same conditions as airlines in the European aviation market. Describes the strategic decisions and developments until the collapse of the airline in 2001, with a focus on corporate governance issues.

The Board and management of Swissair were challenged in a new way, after the country decided in 1992 to the accession to the European Economic Area. Swissair had to remain globally competitive, or run the risk of always been an insignificant regional airline that it no longer operated under the same conditions as airlines in the European aviation market. Describes the strategic decisions and developments until the collapse of the airline in 2001, with a focus on corporate governance issues.
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from
Ulrich Steger,
Helga Krapf
Source: IMD
15 pages.
Publication Date: Dec 18, 2002. Prod #: IMD214-PDF-ENG
Grounding: Do corporate governance at Swissair error? HBR case solution

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