Aditya Birla Financial Services Group is a large, broad-based, Indian financial services institution, the products in the field of life insurance and mutual funds to private equity. The company has experienced a turnaround in recent years, and again lost market share. However, in recent years, concern has increased regulatory oversight specifically on investor protection in the financial sector asset management and life insurance space and changed the rules of the game. In addition, the ce … Read more »

Aditya Birla Financial Services Group is a large, broad-based, Indian financial services institution, the products in the field of life insurance and mutual funds to private equity. The company has experienced a turnaround in recent years, and again lost market share. However, in recent years, concern has increased regulatory oversight specifically on investor protection in the financial sector asset management and life insurance space and changed the rules of the game. In addition, the central bank has asked banks to apply new licenses to operate in the country. Given these changes, the company to find out what their strategy should be to its vision of becoming a leading integrated financial services player has offers its customers a range of products that support their needs to achieve at different stages of their lives.

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from
Paul M. Healy,
Rachna Tahilyani
Source: Harvard Business School
28 pages.
Release Date: 1 April 2013. Prod #: 113059-PDF-ENG
Growing Financial Services in India: Aditya Birla Financial Services Group HBR case solution