Bimbo in Mexico with 2008 sales of $ 7,000,000,000 headquarters was one of the largest bakery company in the world. Even when it was grown spectacularly in recent decades, the company had earned an excellent reputation for its corporate social responsibility. As the company asked sights on international expansion, the third generation CFO, Daniel Servitje how to keep it aligned its growth and CSR goals properly.

Bimbo in Mexico with 2008 sales of $ 7,000,000,000 headquarters was one of the largest bakery company in the world. Even when it was grown spectacularly in recent decades, the company had earned an excellent reputation for its corporate social responsibility. As the company asked sights on international expansion, the third generation CFO, Daniel Servitje how to keep it aligned its growth and CSR goals properly.
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from
V. Kasturi Rangan,
Regina Garcia-Cuellar
Source: Harvard Business School
23 pages.
Release Date: 13 January 2009. Prod #: 509025-PDF-ENG
Grupo Bimbo: Growth and Social Responsibility HBR case solution