Describes a potential new approach to treating heart disease – radiation therapy. Guidant, a leading medical device manufacturer, is facing a choice about whether this new and risky technology track and, if so, with what strategy.

Describes a potential new approach to treating heart disease – radiation therapy. Guidant, a leading medical device manufacturer, is facing a choice about whether this new and risky technology track and, if so, with what strategy.
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Michael J. Roberts,
Diana Gardner
Source: Harvard Business School
24 pages.
Publication Date: Jul 25, 2000. Prod #: 801040-PDF-ENG
Guidant: radiotherapy HBR case solution