Highlights such as mouth-to-mouth crucial. In the acquisition of new customers In particular, it shows the existence of both internal (for the company) and external markets for customer leads.

Highlights such as mouth-to-mouth crucial. In the acquisition of new customers In particular, it shows the existence of both internal (for the company) and external markets for customer leads.
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David B. Godes
Source: HBS
16 pages.
Release Date: 08 June, 2005. Prod #: 505005-PDF-ENG
Hale and Dorr (A) HBR case solution