Hang Seng Bank is the second largest locally incorporated bank and the fifth-largest public company in Hong Kong. Due to the growing consumer demand, peer pressure, and pressure to improve profits, launched Hang Seng e-Banking in August 2000. This case presents a study of why the Hang Seng accelerating its online banking strategies, critical issues in the implementation of strategies, and how Hang Seng is differentiating their online banking from the other banks. Hang Seng has served customers th … Read more »

Hang Seng Bank is the second largest locally incorporated bank and the fifth-largest public company in Hong Kong. Due to the growing consumer demand, peer pressure, and pressure to improve profits, launched Hang Seng e-Banking in August 2000. This case presents a study of why the Hang Seng accelerating its online banking strategies, critical issues in the implementation of strategies, and how Hang Seng is differentiating their online banking from the other banks. Hang Seng Hong Kong has been serving customers since 1933, she has been regarded as a reliable and traditional community bank. Explains how Hang Seng e-Banking helps its new image as a modern and progressive bank to strengthen. The case also shows how the profitability of online banking and / or investment in technology to measure.
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from
Julie Yu,
Marissa McCauley,
Shamza Khan
Source: University of Hong Kong
15 pages.
Release Date: 7 June 2002. Prod #: HKU193-PDF-ENG
Hang Seng Bank e-banking: use an established brand for new relationships HBR case solution

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