The merchandising manager of a supermarket chain leads an effort to make the process of buying and supplying products from manufacturers to reorganize their warehouse for further distribution to stores. The company is a pioneer in the implementation of Efficient Consumer Response.

The merchandising manager of a supermarket chain leads an effort to make the process of buying and supplying products from manufacturers to reorganize their warehouse for further distribution to stores. The company is a pioneer in the implementation of Efficient Consumer Response.
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from
James L. McKenney,
William T. Schiano,
Theodore H. Clark
Source: Harvard Business School
13 pages.
Release Date: 26 May 1995. Prod #: 195127-PDF-ENG
Hannaford Brothers Leading the Grocery Channel Transformation HBR case solution

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