Hanson Industries manufactures and markets an award-winning design boot. Describes the history of founding to July 1978, the product, production processes, marketing strategy and background information on similar cases for budgeting and financing.

Hanson Industries manufactures and markets an award-winning design boot. Describes the history of founding to July 1978, the product, production processes, marketing strategy and background information on similar cases for budgeting and financing.
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from
William J. Bruns Jr.,
Julie H. Hertenstein
Source: Harvard Business School
14 pages.
Release date: 01 November 1978. Prod #: 179076-PDF-ENG
Hanson Industries (A) HBR case solution