The president of production at Hanson Productions, an Off-Broadway production company, was confronted with the same situation for every Broadway production: where to find out how many seats, what to collect and how to promote and market the production. There are three separate venues, with three separate value proposition to the studio, and public housing. While larger and more income means more seats for each show, there is a capacity percentage, must be factored into the decision due to the … Read more »

The president of production at Hanson Productions, an Off-Broadway production company, was confronted with the same situation for every Broadway production: where to find out how many seats, what to collect and how to promote and market the production. There are three separate venues, with three separate value proposition to the studio, and public housing. While larger and more income means more seats for each show, there is a capacity percentage, must be factored into the decision due to the increased rental costs. Smaller venues lead to higher capacity percentages, but ultimately leaving money on the table. The pre-sale ticket prices have to be set, any change in the price effectively hurt after this period future sales – the more so if the price is discounted. Establishing a funding partners can reduce the risk of a default, even more cost affect profit and recoup the schedule again.
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from
June Cotte,
Peter Famiglietti
Source: Ivey Publishing
14 pages.
Publication Date: May 20, 2010. Prod #: 910A11-PDF-ENG
Hanson Production: Pricing for Opening Day HBR case solution