Harlequin Enterprise a well-known publisher of romantic fiction series, is faced with threats to its leadership position as the world’s largest romance publisher, by the growing popularity of singles titles, women’s fiction novels. Harlequin was the dominant and highly profitable manufacturer of series romance novels, but research shows that many customers read so many single-title romance and women’s fiction books as series romances. Facing a steady loss of share in a growing total women’s f … Read more »

Harlequin Enterprise a well-known publisher of romantic fiction series, is faced with threats to its leadership position as the world’s largest romance publisher, by the growing popularity of singles titles, women’s fiction novels. Harlequin was the dominant and highly profitable manufacturer of series romance novels, but research shows that many customers read so many single-title romance and women’s fiction books as series romances. Facing a steady loss of share in a growing total women’s fiction market, Harlequin convened a task force to study the possibility of a resumption of a single title, women’s fiction program.
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from
Roderick E. White,
Mary M. Crossan,
Ken Mark
Source: Ivey Publishing
18 pages.
Release Date: 18, March 2003. Prod #: 903M07-PDF-ENG
Harlequin Enterprises: The MIRA Decision HBR case solution