Harlequin Enterprises, the world’s leading publisher of series romance, was particularly successful in Poland. The case examines some of the challenges / opportunities of doing business in Eastern Europe and the marketing mix elements necessary for success.

Harlequin Enterprises, the world’s leading publisher of series romance, was particularly successful in Poland. The case examines some of the challenges / opportunities of doing business in Eastern Europe and the marketing mix elements necessary for success.
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from
John A. Quelch,
Nathalie Laidler
Source: Harvard Business School
26 pages.
Publication Date: Jul 22, 1993. Prod #: 594 017 PDF-ENG
Harlequin Romances – Poland (A) HBR case solution