On a first viewing of Cirque du Soleil: Baku, one would be amazed at how varied the crowd in the audience is and the intensity of the energy that the audience generates during the different acts in the show. But, as the fact that you just witnessed suggests, it is not just about the funny costumes or the great lighting effects that create the magical effect of the circus itself.
The reality of live entertainment is that it is a very individual and complicated experience that requires concentration, intuition and understanding of what you are looking at, your fellow audience members and the overall aesthetic that surround the circus. So, if you want to make it as a circus performer, then you must learn to be aware of these aspects, which can make the difference between a successful performance and a disastrous one.
One of the most significant HBR Case Study Solutions for Cirque du Soleil Recreates Live Entertainment is the use of crowd psychology and the question of motivation. When it comes to performing in front of a group of people, Cirque du Soleil is the undisputed leader in using this subject matter to motivate and excite their audience.
Crowd psychology is the science of eliciting feelings from an audience in order to engage them in a specific activity or genre of performance. In the Cirque du Soleil case study, the crowd can be interpreted as being motivated by the opportunity to see and be a part of one of the most unusual and enjoyable circus events, the Live Entertainment.
When one hears about Cirque du Soleil’s Live Shows, it conjures up images of skilled performers engaged in feats of acrobatics, gymnastics and fire-eating that go beyond the imagination. There is also a distinctly humorous side to the performances of Cirque du Soleil and Live Entertainment that have captured the hearts of both audiences and performers.
As well as the artistic aspect of the Live Entertainment, it is also important to understand the underlying dynamics of crowd psychology in order to be effective at creating and sustaining the desired response from your audience. The context is crucial to understanding the nuances of engagement, in relation to both the audience and the performers themselves.
For this reason, the use of empathy and connection with the audience is essential. Empathy and connection have both were scientifically proven to create the right environment in which to engage with the audience.
What is necessary in terms of crowd psychology for Live Entertainment is the ability to connect with the audience, because they too will need to connect with the performers. In fact, the relationship between audience and performer has been proven to be the key to an engaging performance and in turn, a successful Cirque du Soleil performance.
To engage the audience in the Live Entertainment, one has to deliver an experience that will reach deep down in their subconscious. In a sense, tobe successful in this field of entertainment requires the ability to tap into the unconscious and reveal the layers of creative thinking and the emotional response to what is being offered.
It is important to note that the audience is subconsciously drawn to symbols of great richness and great mystery. and they will look for an artist who can teach them to know these, in a way that transcends the physical and purely intellectual experience of watching the act.