You might wonder why some coffee shop chains seem to have higher customer satisfaction and loyalty than others. There is nothing secret or special about the Starbucks Corporation. Their reputation has been built on quality and good customer service.
It is true that different brands have different customer service standards. It is a matter of public record that some large chain coffee companies tend to be less responsive to their customers in comparison to small independent franchise franchises.
If the general population decided to boycott the large chains then there would be no one left in the small independent coffee shop’s business. What would the future of Starbucks look like?
If we understand the issue of boycotting by evaluating the issues behind the Starbucks Coffee Case Study Problem then we can come up with a solution. In this article I will share with you what I consider to be the best and the most useful solution.
One issue that we must take into consideration when analyzing the Starbucks Coffee Case Study Problem is how did the customer react to the specific branding strategy. As stated previously the branding strategy was focused on providing a good customer experience. So what exactly did the customer feel when he received his beverage from Starbucks?
The answer that is often the best is that the client feel valued. The solution of course was to market the coffee business as a good place to do business.
An emotional factor was added to the marketing strategy because the customer felt that they were being given value for their money. In addition, they were able to give that value to the coffee business.
The way that this has been done is that they have chosen the most effective and the most profitable path by making Starbucks a part of the overall business model for the company. This means that the profit margins are high but the service is consistent with the customer experience that they would expect from Starbucks.
The corporate strategy of the coffee industry is building relationships between the coffee shop company and the customer. This is so that a business will continue to do well for years to come.
As a result of the tactics that are being used by the franchisee’s the cold cup of coffee that they are serving is going to become more popular. This will eventually lead to the new sales.
By analyzing the Starbucks Coffee Case Study Problem we see that this is a strategy that is working because it has been proven that the customer is doing well and this makes it a very rational business decision. In addition, we can make it a global strategy that allows us to extend our influence around the world and bring our customer’s coffee that they have been seeking out.