Outlines many of the supply-side innovations, such as improved transportation, communication and technological developments that greatly expands the productive capacity of the United States in the late 19th Century. Examines a number of demand shifts, including rising incomes, population growth and urbanization, changing consumers’ wishes and needs. These developments, taken together with those on the supply side, changing the way the American economy, the era of widespread industrial … Read more »

Outlines many of the supply-side innovations, such as improved transportation, communication and technological developments that greatly expands the productive capacity of the United States in the late 19th Century. Examines a number of demand shifts, including rising incomes, population growth and urbanization, changing consumers’ wishes and needs. These developments, taken together with those on the supply side, changing the way the American economy, the era of widespread industrialization, markets of unprecedented size and consumption to an entirely new level. Examines how created in this framework, HJ Heinz successful food business in the last three decades of the 19th Century.
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Nancy F. Koehn
Source: Harvard Business School
31 pages.
Release date: 01 February, 2001. Prod #: 801289-PDF-ENG
Henry Heinz: the markets for processed foods HBR case solution

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