In the late summer of 1986 the management of the manufacturing productivity was department (MPD) Hewlett-Packard (HP) in the process of making large market selection and product decisions. MPD is a small department which develops and markets manufacturing productivity software (ERP, MRP, etc.). The product policy decisions included the degree of product customization and choice of operating systems (UNIX or not). The relationship between marketing and research and development f … Read more »

In the late summer of 1986 the management of the manufacturing productivity was department (MPD) Hewlett-Packard (HP) in the process of making large market selection and product decisions. MPD is a small department which develops and markets manufacturing productivity software (ERP, MRP, etc.). The product policy decisions included the degree of product customization and choice of operating systems (UNIX or not). The relationship between marketing and research and development functions is an important issue.
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from
Benson P. Shapiro,
Lawrence B. Levine
Source: Harvard Business School
30 pages.
Publication Date: Dec 12, 1986. Prod #: 587101-PDF-ENG
Hewlett-Packard: Manufacturing Productivity Division (A) HBR case solution