Asks where in the Hewlett-Packard (HP) network of groups and sectors of manufacturing productivity department should be placed. Provides plenty of background in terms of marketing, sales and engineering at HP. It is thus possible to extend and broaden the discussion on the integration of sales, marketing and engineering functions of the department, group, sector and company level.

Asks where in the Hewlett-Packard (HP) network of groups and sectors of manufacturing productivity department should be placed. Provides plenty of background in terms of marketing, sales and engineering at HP. It is thus possible to extend and broaden the discussion on the integration of sales, marketing and engineering functions within the department, group, sector and company level.
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from
Benson P. Shapiro,
Lawrence B. Levine
Source: Harvard Business School
17 pages.
Publication Date: Dec 12, 1986. Prod #: 587 102 PDF-ENG
Hewlett-Packard: Manufacturing Productivity Division (B) HBR case solution