The Heinz Ketchup product manager has to decide whether or not to start a new plastic bottle, and if so, what place marketing program and the support behind it.

The Heinz Ketchup product manager has to decide whether or not to start a new plastic bottle, and if so, what place marketing program and the support behind it.
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from
John A. Quelch,
John L. Teopaco
Source: Harvard Business School
25 pages.
Release Date: 04 September, 1985. Prod #: 586035-PDF-ENG
HJ Heinz Co.: Plastic bottle of ketchup (A) HBR case solution

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