The Heinz Ketchup Product Manager not discovered sufficient finished inventory and production capacity for trade, the demand for a new plastic ketchup bottle meet. Alternatives are canceling promotional events and trade put on allocation.

The Heinz Ketchup Product Manager not discovered sufficient finished inventory and production capacity for trade, the demand for a new plastic ketchup bottle meet. Alternatives are canceling promotional events and trade put on allocation.
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from
John A. Quelch,
John L. Teopaco
Source: Harvard Business School
7 pages.
Publication Date: Sep 18, 1985. Prod #: 586036-PDF-ENG
HJ Heinz Co.: Plastic bottle of ketchup (B) HBR case solution