This exercise is one in a series, students will learn how to perform financial calculations in marketing contexts. Helmut Schmidt, Product Manager for Hohner GmbH & Co. KG, a leading manufacturer of harmonicas, accordion, melodica and ukulele, sat sitting at his desk checking his first assignment of the company’s senior executive team. Schmidt was asked, harmonious calculate the break-even point for the company’s flagship product, the Marine Band … Read more »

This exercise is one in a series, students will learn how to perform financial calculations in marketing contexts. Helmut Schmidt, Product Manager for Hohner GmbH & Co. KG, a leading manufacturer of harmonicas, accordion, melodica and ukulele, sat sitting at his desk checking his first assignment of the company’s senior executive team. Schmidt was asked, the break-even point for the company’s flagship product, the Marine Band harmonica, calculated under a number of different scenarios.
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from
Julie Hennessy,
Evan Meagher
Source: Kellogg School of Management
5 pages.
Release date: 25 October 2012. Prod #: KEL682-PDF-ENG
Hohner GmbH & Co. KG: Break-even analysis HBR case solution