Chris Exline Home Essentials founded a furniture rental business targeted at expatriates in Singapore, but quickly moved the base of operations to Hong Kong. The company was very successful in Singapore and Hong Kong, and then pursued rapid global expansion. Lack of enabling environment for the decision to enter the country and provide services in each country, used Exline gut feeling. Without control and information systems, he failed to recognize problems early and had trouble understanding the … Read more »

Chris Exline Home Essentials founded a furniture rental business targeted at expatriates in Singapore, but quickly moved the base of operations to Hong Kong. The company was very successful in Singapore and Hong Kong, and then pursued rapid global expansion. Lack of enabling environment for the decision to enter the country and provide services in each country, used Exline gut feeling. Without control and information systems, he failed to recognize problems early and had trouble understanding the cause of errors. The global financial crisis exacerbated the problems. The case ends with the description of how Exline able to turn the ailing company development and governance systems was necessary. The question of whether to once again attempt to grow via Hong Kong and, if so, the approach is to take part in the selection of countries, a key issue at the time Exline is facing the case.
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from
Lynda M. Applegate
William R. Kerr,
David Lane
Source: Harvard Business School
18 pages.
Release Date: 6 June 2011. Prod #: 811 078 PDF-ENG
Home Basics: Building a global business with local service operations HBR case solution