Describes a situation in which the responsible manager of a large development project at Honda needs to make a decision concerning the technical specification of the product. The decision has far-reaching consequences for the product concept and strategy, as well as the technical feasibility and the challenges of the design. Students need to evaluate different options and estimate their impact on the success of the final product. Underlines the importance of choosing an option that, in line with t … Read more »

Describes a situation in which the responsible manager of a large development project at Honda needs to make a decision concerning the technical specification of the product. The decision has far-reaching consequences for the product concept and strategy, as well as the technical feasibility and the challenges of the design. Students need to evaluate different options and estimate their impact on the success of the final product. Underlines the importance of choosing an option in accordance with the overall design of the product and the company’s design philosophy.
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from
Marco Iansiti,
Barbara Feinberg
Source: Harvard Business School
19 pages.
Publication Date: Oct 29, 1991. Prod #: 692044-PDF-ENG
Honda Today HBR case solution