Mid-1999 were known with intense discussions about the possibility of building a theme park like Disneyland Hong Kong on Lantau negotiators for Walt Disney Co. and Hong Kong government. The case shows detailed information about the proposed theme park and the assumptions of Walt Disney in the pursuit of an economic evaluation of the project done. Also specifies other alternatives for Disney’s entry into the Chinese market.

Mid-1999 were known with intense discussions about the possibility of building a theme park like Disneyland Hong Kong on Lantau negotiators for Walt Disney Co. and Hong Kong government. The case shows detailed information about the proposed theme park and the assumptions of Walt Disney in the pursuit of an economic evaluation of the project done. Also specifies other alternatives for Disney’s entry into the Chinese market.
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from
Su Han Chan,
Ko Wang
Mary Ho
Source: University of Hong Kong
22 pages.
Release Date: 1 January 2000. Prod #: HKU107-PDF-ENG
Hong Kong Disneyland (A): The Walt Disney Perspective HBR case solution

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