Mid-1999 were known, the negotiators for the Hong Kong government and Walt Disney Co. with intense discussions about the possibility of building a theme park like Disneyland Hong Kong on Lantau. This case shows detailed information about the proposed theme park and the assumptions used by the Hong Kong Government in the pursuit of an economic evaluation of the project. Also specifies other alternatives for the revitalization of tourism in Hong Kong and the development of Penny Bay (Th. .. Read More »

Mid-1999 were known, the negotiators for the Hong Kong government and Walt Disney Co. with intense discussions about the possibility of building a theme park like Disneyland Hong Kong on Lantau. This case shows detailed information about the proposed theme park and the assumptions used by the Hong Kong Government in the pursuit of an economic evaluation of the project. Also specifies other alternatives for the revitalization of tourism in Hong Kong and the development of Penny Bay (the proposed site of Hong Kong Disneyland) in Lantau.
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from
Su Han Chan,
Ko Wang
Mary Ho
Source: University of Hong Kong
20 pages.
Release Date: 1 January 2000. Prod #: HKU118-PDF-ENG
Hong Kong Disneyland (B): The HKSAR Perspective HBR case solution

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