Founded in 1988, chaired by Lawrence Fung, the Hong Kong Economic Times Group (“HKET Group”) started as editor of Hong Kong Economics Times (HKET), the first Chinese-language financial newspaper in Hong Kong. Started when the town was booming economy, put out the newspaper to be the Chinese-language equivalent of the Financial Times and one of the most important financial and business information and service in Greater China. Widely known for its quality recognized con … Read more »

Founded in 1988, chaired by Lawrence Fung, the Hong Kong Economic Times Group (“HKET Group”) started as editor of Hong Kong Economics Times (HKET), the first Chinese-language financial newspaper in Hong Kong. Started when the town was booming economy, put out the newspaper to be the Chinese-language equivalent of the Financial Times and one of the most important financial and business information and service in Greater China. Widely recognized for its quality content and leading market status, Hong Kong Economic Times has developed closely with the economic and business environment of the city and to the changing needs of the local economy, such as the addition of a property section during the rise of real estate market in the early 1990s and the IT sector during the dot-com bubble in the mid to late 1990s. Given the new challenges to the traditional newspaper industry as the spread of the Internet, the HKET group responds by focusing on two fundamental driving forces that have the columns to their success: diversification and differentiation. With a vision to become a diversified media group, has branched out as HKET book publishing, multimedia services, electronic information services, job postings, and training. In 2006, market positioning this case, the changes involved by the newspaper printing industry and HKET amid such changes faced. The case examines the role of creativity, especially in the context of the Blue Ocean Strategy. It can also be used to inform the differentiation strategy and entrepreneurship. All these concepts in the context of a corporate culture that creates a healthy environment for growth are discussed.
«Hide

from
Ali Farhoomand,
Ming-Yuen Chan,
Pauline Ng
Source: University of Hong Kong
30 pages.
Publication Date: Nov 20, 2007. Prod #: HKU735-PDF-ENG
Hong Kong Economic Times Group: Diversification and differentiation HBR case solution

[related_post themes="flat"]