Ocean Park was the only amusement park in Hong Kong until 2005, when Hong Kong Disneyland exploded onto the scene. Outlines Ocean Park history and their reaction to Disney’s intervention in its market. Ocean Park acted quickly and decisively to the excitement of the hit Disney generated by capital, rotate, which would have to have a threat into an opportunity. In terms of business strategy, pulled the Park to accentuate the differences with Disney, instead of competing head-on. As the CEO stated, “… Read More»

Ocean Park was the only amusement park in Hong Kong until 2005, when Hong Kong Disneyland exploded onto the scene. Outlines Ocean Park history and their reaction to Disney’s intervention in its market. Ocean Park acted quickly and decisively to the excitement of the hit Disney generated by capital, rotate, which would have to have a threat into an opportunity. In terms of business strategy, pulled the Park to accentuate the differences with Disney, instead of competing head-on. As the CEO stated, “We have no intention of trying to out-Disney Disney.” The park on his aquarium, animals and thrill rides such as the “Fantasy” and animated characters that focuses Disney core competency contrast. Following this strategy, the park will be able to a large part of the visitors was that Disney came from Mainland China to capture. Also describes a recent restructuring, human resources management issues, and other challenges that faced the park in 2006.
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from
Michael N. Young,
Deborah Liu,
Donald Liu,
Derek Au,
Karen Hung,
Crystal Wong,
Marty Yam
Source: Ivey Publishing
14 pages.
Publication Date: Aug 23,, 2006. Prod #: 906M75-PDF-ENG
Hong Kong Ocean Park: Taking on Disney HBR case solution