HootSuite is one of the fastest growing SaaS (software as a service) social media dashboards on the market. The company’s vice-president of business development needs to determine the best strategy for the segmentation and monetization HootSuite users. He has a tiered pricing plan that generates revenue without alienating users imagine.

HootSuite is one of the fastest growing SaaS (software as a service) social media dashboards on the market. The company’s vice-president of business development needs to determine the best strategy for the segmentation and monetization HootSuite users. He has a tiered pricing plan that generates revenue without alienating users imagine.
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from
Raymond Pirouz,
Ken Mark
Source: Ivey Publishing
18 pages.
Release Date: 22 November 2012. Prod #: W12332-PDF-ENG
HootSuite: Making Money with Social Media Dashboard HBR case solution