Sent by the Patient Protection and Affordable Care Act (PPACA), which President Obama signed in 2010, states would be required to create statewide health insurance marketplaces – the Health Benefit Exchanges (ESHG) – where select individuals and small employers, you could set of easy-to-compare, strictly regulated health plans. This case is being investigated as Horizon Blue Cross Blue Shield of New Jersey would have to decide whether and how to compete in New Jersey HBES.

Sent by the Patient Protection and Affordable Care Act (PPACA), which President Obama signed in 2010, states would be required to create statewide health insurance marketplaces – the Health Benefit Exchanges (ESHG) – where select individuals and small employers, you could set of easy-to-compare, strictly regulated health plans. This case is being investigated as Horizon Blue Cross Blue Shield of New Jersey would have to decide whether and how to compete in New Jersey HBES.
To maximize their effectiveness, color cases should be printed in color.
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from
Felix Oberholzer-Gee,
Raffaella Sadun,
Richard G. Hamermesh
Source: Harvard Business School
25 pages.
Release Date: 15, March 2011. Prod #: 711403-PDF-ENG
Horizon Blue Cross Blue Shield of New Jersey – Managing the shadow of the health care reform HBR case solution