Entitles the case, as a U.S. Consumer Products Company put the three levels of Noncustomers’ shows how new demand created by the look on noncustomers instead of just competing for a share of the existing customers of an industry. The case asks students to think about how new demand in the mobile phone, computer and air travel industries was created by unlocking the three levels of noncustomers.

Entitles the case, as a U.S. Consumer Products Company put the three levels of Noncustomers’ shows how new demand created by the look on noncustomers instead of just competing for a share of the existing customers of an industry. The case asks students to think about how new demand in the mobile phone, computer and air travel industries was created by unlocking the three levels of noncustomers.
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from
W. Chan Kim,
Renee Mauborgne,
Olivier Henry
Source: INSEAD
3 pages.
Release Date: 1 July 2009. Prod #: BOS016-PDF-ENG
How a U.S. Consumer Products Company completed the three levels of Noncustomers HBR case solution