How are companies approaching intellectual property (IP) strategy, and what are successful strategies for managing IP? To explore these questions, led the author and his research team, a detailed survey of senior IP executives at 34 companies. The results of the survey show that IP has become a focus for the Board and the Board of many companies. What’s more, the study found that top management commitment was correlated to IP strategy with a better IP performance. Analys … Read more »

How are companies approaching intellectual property (IP) strategy, and what are successful strategies for managing IP? To explore these questions, led the author and his research team, a detailed survey of senior IP executives at 34 companies. The results of the survey show that IP has become a focus for the Board and the Board of many companies. What’s more, the study found that top management commitment was correlated to IP strategy with a better IP performance. The analysis of the survey data suggests another intriguing point: Some companies are now using an approach to IP strategy, the author as a “full-fledged IP protection.” This “full-fledged IP protection” strategy includes technical and non-technical seeking IP protection for even smaller inventions, “pack” in an attempt to technology with IP claims. This practice differs from a traditional IP strategy of using IP core to support research and development. At least in some industries, this may change in use of IP, the author suggests, be what type of IP competition to shift from the world of “real” products to the “potential” products. The study also found that in the enterprises surveyed, IP-related tasks, often with the cooperation between employees from different functional areas in a business, such as product designers, and patent and trademark attorneys. With clear rules about IP functional level was associated with better performance in IP companies surveyed, as with the management devote time to listen to the company senior officers IP. On the other hand, failure was to sell or license IP, or if the circumstances facilitating such trade required a significantly lower with IP-connected power.
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Markus Reitzig
Source: MIT Sloan Management Review
9 sides.
Release Date: 1 October 2007. Prod #: SMR262-PDF-ENG
How can managers improve IP Strategy and Performance HBR case solution