Describes how the lack of incentive alignment between retailers and their suppliers lead to stockouts. Also describes various means in order to reduce stock-outs and stimulus offset.

Describes how the lack of incentive alignment between retailers and their suppliers lead to stockouts. Also describes various means in order to reduce stock-outs and stimulus offset.
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V.G. Narayanan
8 pages.
Release Date: 23 May 2003. Prod #: 103080-PDF-ENG
As retailers cause them to reduce stock-outs? HBR case solution