In the late 1980s, Howard Schultz, Starbucks Coffee Co. led an explosive growth, the conversion of a small whole-bean coffee company into a national retail power. Starbuck success hinged on its reputation for quality and personal service. Schultz fears that the company was the rapid expansion, as well as the retail industry high turnover and reliance on part-time workers, threats to competitiveness Starbucks. How could Schultz reduce turnover and promote loyalty and enthusiasm among its employees … Read more »

In the late 1980s, Howard Schultz, Starbucks Coffee Co. led an explosive growth, the conversion of a small whole-bean coffee company into a national retail power. Starbuck success hinged on its reputation for quality and personal service. Schultz fears that the company was the rapid expansion, as well as the retail industry high turnover and reliance on part-time workers, threats to competitiveness Starbucks. How could Schultz reduce turnover and promote loyalty and enthusiasm among its employees?
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Kathleen Meyer
Nicole Pearce
Source: Business Enterprise Trust
4 pages.
Release Date: 1 January 1994. Prod #: 994006-PDF-ENG
Howard Schultz at Starbucks (A) HBR case solution