Provides the context and hard copy material to accompany a video sales presentation. Participants are asked to develop criteria for evaluating a sales presentation and then apply the criteria to the video presentation.

Provides the context and hard copy material to accompany a video sales presentation. Participants are asked to develop criteria for evaluating a sales presentation and then apply the criteria to the video presentation.
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from
Benson P. Shapiro
Source: Harvard Business School
32 pages.
Publication Date: Aug 14, 1996. Prod #: 597 024 PDF-ENG
Howard, Shea & Chan Asset Management (D): Sales Presentation HBR case solution