In September 2008, gathered Todd Bradley, executive vice president of Hewlett-Packard Company Personal Systems Group (PSG) his thoughts before a meeting with his top executives and managers for product design and marketing. On the agenda was the discussion of the strategic next steps for the group. Hewlett-Packard (HP), a technology company offering a wide range of products and services including computers, handheld devices, servers, and digital entertainment, employs 172,000 people, and the $ 104 … Read more »

In September 2008, gathered Todd Bradley, executive vice president of Hewlett-Packard Company Personal Systems Group (PSG) his thoughts before a meeting with his top executives and managers for product design and marketing. On the agenda was the discussion of the strategic next steps for the group. Hewlett-Packard (HP), a technology company offering a wide range of products and services including computers, handheld devices, servers, and digital entertainment, employed 172,000 people and generated $ 104 billion in sales in 2007. PSG, one of the three major divisions HP offers notebook and desktop PCs, handheld mobile computing devices, monitors, workstations and related services. Bradley PSG had played an important role in financial success of HP in the last three years.
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from
Rajiv Lal,
Catherine Ross
Source: Harvard Business School
29 pages.
Release Date: 23 February 2009. Prod #: 509010-PDF-ENG
HP: The Computer is Personal Again, HBR case solution