The HR 500 Plus scanner case examines how in 2000, the Eastman Kodak Company, a drastic change in technology (from traditional to digital photography), the eroding sales and margins in the double digits is at its core film, paper and chemical companies confronted. Matt George, the global product manager for film scanner is pushed by upper management to extend the life of the film to provide money for the painful and less profitable transition to digital photography. With limited overall rese … Read more »

The HR 500 Plus scanner case examines how in 2000, the Eastman Kodak Company, a drastic change in technology (from traditional to digital photography), the eroding sales and margins in the double digits is at its core film, paper and chemical companies confronted. Matt George, the global product manager for film scanner is pushed by upper management to extend the life of the film to provide money for the painful and less profitable transition to digital photography. With a total of only limited research and development (R & D) and a dictation of the CEO for a flawless execution of projects, take Giorgio and his team to develop an aggressive approach off in less than a year, a scanner that both stave can film erosion and minimize the program to the corporate R & D. Missing the goal of the team of nine months could cost him his job and leave the company vulnerable to even greater erosion of film, paper and chemical sales.
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from
Donald Pillittere
Source: Ivey Publishing
6 pages.
Release Date: 24, January 2012. Prod #: W11629-PDF-ENG
HR 500 Plus Scanner – rapid commercialization or failure at Kodak HBR case solution

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