Among the social context of the early 21st Century, the development of several signals of the market for Huanghe Institute of Science and Technology (hist) called an expansionary strategy to increase enrollment and to adopt more aggressive marketing campaigns. HIST many executives were convinced that with the existing brand name of the institute and teaching and learning materials, hist could easily hold a leading position in the market competition, but it was obvious that the financial revenue increased by enrollme … Read more »

Among the social context of the early 21st Century, the development of several signals of the market for Huanghe Institute of Science and Technology (hist) called an expansionary strategy to increase enrollment and to adopt more aggressive marketing campaigns. HIST many executives were convinced that with the existing brand name of the institute and teaching and learning materials, hist could easily hold a leading position in the market competition, but it was obvious that the financial revenue through increased enrollment a practical problem even a major concern for who was running the school.
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from
Alexander B. Horniman,
Yi Liu
Source: Darden School of Business
10 pages.
Release Date: 16 August 2011. Prod #: UV5829-PDF-ENG
Huanghe Institute of Science and Technology (B): The dream continues HBR case solution

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