In July 2009, Jason Kilar, the chief executive officer of Hulu, debating whether the online video aggregator should be away from a purely advertising-supported model, and whether it will participate in an industry-wide initiative to develop and test “authentication” technology that can facilitate a subscription or pay-per-view model. The case goes to the early years of Hulu, a joint venture between News Corp. and NBC Universal, which was initially met with strong skepticism but quickly beca … Read more »

In July 2009, Jason Kilar, the chief executive officer of Hulu, debating whether the online video aggregator should be away from a purely advertising-supported model, and whether it will participate in an industry-wide initiative to develop and test “authentication” technology that can facilitate a subscription or pay-per-view model. The case goes to the early years of Hulu, a joint venture between News Corp. and NBC Universal, the first with a strong skepticism was hit, but was quickly on the most famous and most popular online video business. Provides detailed information on how the company serves content owners, users and advertisers. Describes the online video space in great detail, also covering economic and viewership statistics that enable a rich discussion on sustainable business models.
Topics include:. Advertising Media, Business Models, Digital Technology, sales channels, internet, online media, television and video
To maximize their effectiveness, color cases should be printed in color.
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from
Anita Elberse,
Sunil Gupta
Source: Harvard Business School
29 pages.
Release Date: 12 October 2009. Prod #, 510005-PDF-ENG
Hulu: An Evil Plot to Destroy the World? HBR case solution

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