By their competition Coca-Cola and PepsiCo have created a stable and highly profitable duopoly in the U.S. soft drink industry. As the domestic industry matured and the cola wars moved to international markets, Coke and Pepsi tried their competitive strategies as well as redesigning the vertical structure of their company. A rewritten version of an earlier case by Michael E. Porter and David B. Yoffie.

By their competition Coca-Cola and PepsiCo have created a stable and highly profitable duopoly in the U.S. soft drink industry. As the domestic industry matured and the cola wars moved to international markets, Coke and Pepsi tried their competitive strategies as well as redesigning the vertical structure of their company. A rewritten version of an earlier case by Michael E. Porter and David B. Yoffie.
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from
Chiaki Moriguchi,
David Lane
Source: Harvard Business School
21 pages.
Release date: 05 March, 1999. Prod #: 799117-PDF-ENG
Hundred Years War: Coke vs. Pepsi – 1890s-1990s HBR case solution

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