Beijing Hyundai and Dongfeng Motor Corporation Yueda Kia Motors were both troubled by the problematic development of their sales locally branded cars. At the same time a brand Power Research study showed Hyundai and Kia conducted in China that both companies still considerable room for improvement in strengthening the power of their corporate branding to induce consumer purchases. Demonstrates the importance of global branding, when companies expand abroad and allows students the opportunity … Read more »

Beijing Hyundai and Dongfeng Motor Corporation Yueda Kia Motors were both troubled by the problematic development of their sales locally branded cars. At the same time a brand Power Research study showed Hyundai and Kia conducted in China that both companies still considerable room for improvement in strengthening the power of their corporate branding to induce consumer purchases. Demonstrates the importance of global branding, when companies expand abroad and allows students the opportunity to corporate and vehicle graphics at international and local level to assess.
«Hide

from
Amy Tang,
Paul Y.J. Kim
Source: University of Hong Kong
37 pages.
Release date: 01 March 2007. Prod #: HKU633-PDF-ENG
Hyundai and Kia: Automobile in China HBR branding solution of the case

[related_post themes="flat"]