In the highly competitive South Korean credit card market, according to a review of the past decade of HyundaiCard marketing strategies and evaluation of anticipated possible difficulties, a market follower several challenges for managers. Despite a hugely successful creative business model to meet customer needs, innovative products and the integration of online and offline customers is based, the company’s performance was not in the last seven years has progressed. HyundaiCard had trouble … Read more »

In the highly competitive South Korean credit card market, according to a review of the past decade of HyundaiCard marketing strategies and evaluation of anticipated possible difficulties, a market follower several challenges for managers. Despite a hugely successful creative business model to meet customer needs, innovative products and the integration of online and offline customers is based, the company’s performance was not in the last seven years has progressed. HyundaiCard had difficulties about its creative business model of strong personas of the leading players in the credit card industry. How could HyundaiCard, a market follower, successfully positioned itself as a leader? HyundaiCard marketing strategy could keep improving their competitiveness in the market? What the future strategy would be best for HyundaiCard?
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from
Chan Soo Park,
Ronald D. Camp
Source: Ivey Publishing
20 pages.
Release Date: 9 December 2009. Prod #: 909A28-PDF-ENG
HyundaiCard marketing strategy HBR case solution

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