The founder and president of I-Love-Stickers.com (ILS), a Web-based subscription service sticker, wonder how best to further the company to market increase subscriptions for all sticker packs. Your last MBA exams, countless appointments, the birth of her child, and the June summer rush period for the business were all fast approaching. In addition to these concerns, they also planned a sushi restaurant to open in London later in the spring. She wanted to solidify their plan of action … Read more »

The founder and president of I-Love-Stickers.com (ILS), a Web-based subscription service sticker, wonder how best to further the company to market increase subscriptions for all sticker packs. Your last MBA exams, countless appointments, the birth of her child, and the June summer rush period for the business were all fast approaching. In addition to these concerns, they also planned a sushi restaurant to open in London later in the spring. She wanted to solidify its action plan for ILS for the rest of the year without delay.
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from
John S. Haywood-Farmer
Kristyn Eisenschmid
Source: Ivey Publishing
16 pages.
Release Date: 2 August 2007. Prod #: 907D17-PDF-ENG
I-Love-Stickers.com HBR case solution

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