Designed as an overview of all aspects of the strategy process: industry analysis, positioning, dynamics and sustainability, and scope issues of corporate strategy, including vertical integration, horizontal diversification, and location issues. Ice-Fili is the largest ice cream producer in Russia in 2002, but has strong competition from Nestle despite its success in other multinational competitors. Includes detailed exhibits, so that deeper analysis.

Designed as an overview of all aspects of the strategy process: industry analysis, positioning, dynamics and sustainability, and scope issues of corporate strategy, including vertical integration, horizontal diversification, and location issues. Ice-Fili is the largest ice cream producer in Russia in 2002, but has strong competition from Nestle despite its success in other multinational competitors. Includes detailed exhibits, so that deeper analysis.
«Hide

from
Michael G. Rukstad,
Sasha Mattu,
Asya Petinova
Source: HBS Premier Case Collection
30 pages.
Release Date: 02 May 2003. Prod #: 703516-PDF-ENG
Ice-Fili HBR case solution

[related_post themes="flat"]