John Clark, CEO of Nobel Explosives Explosives and accessories business has to decide whether the introduction of a new technology developed to recommend ICI Explosives Australia, for the supply of explosives in mass to the quarrying industry in the UK. Given declining demand in traditional markets, overcapacity in the industry, fierce price competition and low customer loyalty, the new technology provides the ability to differentiate a commodity product of … Read more »

John Clark, CEO of Nobel Explosives Explosives and accessories business has to decide whether the introduction of a new technology developed to recommend ICI Explosives Australia, for the supply of explosives in mass to the quarrying industry in the UK. Given declining demand in traditional markets, overcapacity in the industry, fierce price competition and low customer loyalty, the new technology provides the ability to differentiate a commodity product offering by improving performance. However, an assessment of the impact of new technology on supply chain management must be carried out within the company, the adequacy of the current material planning and control, and the need for re-engineering of the order-to-delivery process.
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from
Robert S. Collins,
Michael L. Gibbs,
Henning From Spreckelsen
Source: IMD
19 pages.
Release Date: 1 January 1995. Prod #: IMD028-PDF-ENG
ICI-Nobel Explosives Co. HBR case solution

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