This note explores the idea generation stage to become entrepreneurs. It covers common sources of inspiration for ideas on how career, education, hobbies and interests. He discusses the importance of team creation, execution and passion. It emphasizes four different categories of trends that create opportunities for new companies to emerge, illustrated with examples. Finally, the note testing the basic feasibility of an idea, including customer, product, competition, ind covers … Read more »

This note explores the idea generation stage to become entrepreneurs. It covers common sources of inspiration for ideas on how career, education, hobbies and interests. He discusses the importance of team creation, execution and passion. It emphasizes four different categories of trends that create opportunities for new companies to emerge, illustrated with examples. Finally, the note testing the basic feasibility of an idea, including customer, product, competition, industry, timing and risk and reward relationship covers.
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Dennis Rohan
Jocelyn Hornblower
Source: Stanford Graduate School of Business
16 pages.
Release Date: 18, November 2008. Prod #: E323-PDF-ENG
Identify venture opportunities HBR case solution

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