Describes IDEO, the world’s leading product design company, and its innovation culture and process. Emphasis is placed on the important role of prototyping and experimentation in general, and in the design of the highly successful Palm V handheld computers in particular. A studio leader is asked by a start-up (Handspring), a novel handheld computer (Visor) in less than half the time it took to develop develop the Palm V, the more links to legendary innovation IDEO process. F. .. Read more »

Describes IDEO, the world’s leading product design company, and its innovation culture and process. Emphasis is placed on the important role of prototyping and experimentation in general, and in the design of the highly successful Palm V handheld computers in particular. A studio leader is asked by a start-up (Handspring), a novel handheld computer (Visor) in less than half the time it took to develop develop the Palm V, the more links to legendary innovation IDEO process. Focuses on: 1) prototyping and experimentation practices at a leading product developer, 2) the role of playfulness, discipline and structure in innovation processes and 3) the management responsibilities challenges of creating and managing an unusually creative and innovative corporate culture. Including color exhibits.
To maximize their effectiveness, color cases should be printed in color.
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Stefan Thomke
Source: HBS Premier Case Collection
21 pages.
Publication Date: Jun 22, 2000. Prod #: 600143-PDF-ENG
IDEO Product Development HBR case solution

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