The problems with traditional approaches to strategic planning have long recognized: they try to make a science “of planning, with its subsequent loss of creativity, and it is an excessive emphasis on the data, the drive for the management efficiency at the expense of substance the dominance of individual techniques, improperly applied. Yet strategists continue to struggle today to propose clear alternatives to traditional methods. design offers a different approach and suggests … Read more »

The problems with traditional approaches to strategic planning have long recognized: they try to make a science “of planning, with its subsequent loss of creativity, and it is an excessive emphasis on the data, the drive for the management efficiency at the expense of substance the dominance of individual techniques, improperly applied. Yet strategists continue to struggle today to propose clear alternatives to traditional methods. design offers a different approach and proposes processes that are more widely participatory, dialogue-based, issue-rather-than -calendar-driven, and conflict prevention rather than conflict with, all., the author describes in the invention and learning, but as a control for the target elements of the design approach “and ten steps organizations can, if they want to take design seriously.
This is a Rotman Magazine article.
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Jeanne M. Liedtka
Source: Rotman School of Management
5 pages.
Release date: 01 May, 2006. Prod #: ROT025-PDF-ENG
When managers Thought As designer HBR case solution

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